An invitation to
experience
the new.

Art, Gastronomy, Comfort, Architecture & Distinguished Services awaits you in our spaces.

Everything you deserve, gathered in one place: BA’RA Hotel João Pessoa. Each window frames a unique story destined to linger in your memory. Every moment presents a singular opportunity to forge connections and build bridges.With an iconic design, featuring biophilic elements on its facade, a combination of typically tropical materials, and concepts of urban grace, including a large public access boulevard, the hotel captivates both guests and visitors. The hotel was honored with the Best Hotel Project award at the GRI Awards, the leading real estate award in Brazil, honoring its commitment to becoming a landmark for João Pessoa.Furthermore, BA'RA Hotel was acclaimed as the fifth-best hotel in the world in the "New and Trending" category by TripAdvisor’s Travellers' Choice Awards 2023, an annual recognition that celebrates properties with outstanding reviews.